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What is communication?

Communication is the transmission of symbols from one point of view (of one person or group) to another, provided that the meaning of the sender's symbol is intelligible to the receiver.

Communication is the means by which behaviour is modified, changes are made, goals are realised. Modern management is not possible without communication. On the one hand, it relies on the existing complex forms of communication, and on the other hand, it builds such forms that facilitate not only joint activity but also management itself. Communication, therefore, belongs to the so-called bridging processes.

Research shows that people spend about 70% of their working time in communication whether it is reading, writing, speaking or listening. When we inform people, we provide them with information about our ideas, intentions, goals, and the products and services we present to the market.

What is communication's main purpose?

The main purpose of the communication process is to ensure understanding of the information that is the subject of the exchange, i.e. the message. But the mere fact of information exchange does not guarantee effectiveness in communicating the information exchanged by those involved. To better understand the process of information exchange and the conditions of its effectiveness, we need to have an idea of the stages of the process in which two or more people are involved.

Sender - This is a person from whom information comes out and who is the initiator of communication.

Encode - This is the translation of the ideas of the source of communication into a set of signs for the language that expresses its purpose. The function of encoding is to provide the forms in which information can be expressed as the transmission of signals.

Why should you develop your communication skills?

Communication skills are an integral part of the learning process - children learn to read and express themselves, present material to the class, say rhymes by heart, prepare presentations and write argumentative essays, teachers and students communicate all the time, students communicate intensively with their friends both in-person and online.

Effective communication in the 21st century is fundamental to our personal, academic and professional success. On a personal level, being able to share what you think in an understandable way and understand what and why others around you are thinking helps build meaningful, fruitful and sincere relationships with people. Professionally, no matter what we do, it is important to both understand and perform our tasks and to communicate effectively with our colleagues. Therefore, communication skills are also the foundation of another important skill in this handbook - teamwork.