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About the subject Marketing

Marketing refers to any actions a company takes to attract an audience to the company's product or services through high-quality messaging. Marketing aims to deliver standalone value for prospects and consumers through content, with the long-term goal of demonstrating product value, strengthening brand loyalty, and ultimately increasing sales.

Marketing is a business term that experts have defined in dozens of different ways. In fact, even at company level people may perceive the term differently.

Basically, it is a management process through which products and services move from concept to the customer. It includes identification of a product, determining demand, deciding on its price, and selecting distribution channels. It also includes developing and implementing a promotional strategy.

What are the main ingredients of Marketing?

Marketing covers a vast area of business, including:

  • The brand
  • The design
  • Consumer psychology
  • How you communicate
  • Pricing
  • Market research
  • Measuring effectiveness

At the core of marketing is an understanding of what customers need and value. A company’s long-term success depends on learning what its customers’ needs are. It then finds ways to add value through different approaches.

Why should you study Marketing?

One of the biggest reasons you should consider studying marketing is because it will give you a wide choice of future career options. While studying marketing you will get a wide overview of the business world. You will explore a variety of subjects such as business management, digital marketing, sales, accounting, communications, statistics, consumer behaviour etc.

With the gathered knowledge you gain a solid foundation and will have the opportunity to specialise in a number of different fields within the business world.

How can Marketing help me in my career?

The study of marketing describes a collection of skills that are useful in any career. As a professional discipline, marketing is a vital function of any business and it’s operation. It explores customer perceptions and journeys as primary sources of profit. It also utilises various data to make smart and insightful business decisions.

On a broader scale, marketing skills transcend the business world and are used in many careers. Even outside of a traditional marketing role, people benefit from knowing the fundamental values that connect people, brands, and businesses.

Marketing is a competitive field which gives you a lot of different opportunities when it comes to potential jobs. If you study marketing, you can potentially work as a:


  • Digital Marketeer
  • Market Researcher
  • Social Media Manager
  • Public Relations Officer
  • Event Manager
  • Product Manager
  • Digital Copywriter
  • Web Content Manager

Of course there are many more - far too many to list here. In fact over time there will be many roles that perhaps have not even been invented yet!

How much do Marketing lessons cost?

You can look at courses or individual lessons, or go it alone by using all of the resources available online.

Marketing lessons can start from around £22, and vary onwards depending on the tutor you choose.

There are many tutors, teachers, instructors and service providers of varying experience and expertise, therefore the price can vary greatly. You must factor in location, the level of study for each course, your commitment and the length of lessons.

Search TutorExtra for providers and view their experience, prices and more.

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